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Custom Jewelry Design in Oceanside, Long Island

Forever Custom · Long Island's Premier Custom Jewelry Studio

At SVS Fine Jewelry in Oceanside, custom jewelry isn't a service we offer — it's where some of our most meaningful work happens. Our Forever Custom studio brings together GIA Graduate Gemologists, master jewelers, and full in-house CAD/CAM design technology in an open workshop where you sit beside our team and watch your piece come to life. From first sketch to final setting, you're part of every step.

We design custom engagement rings, redesign treasured family heirlooms, build one-of-a-kind wedding bands, and craft entirely new pieces from your existing stones and gold — necklaces, pendants, bracelets, earrings, and more. Whether you arrive with a vision, a stone, or simply a feeling, we'll guide you through every decision. No two Forever Custom pieces are ever the same. Nothing we create exists anywhere else in the world.

Since 2003
Locally Owned · Oceanside
GIA
Graduate Gemologists on Staff
In-House
CAD/CAM · Master Workshop
2,500+
Five-Star Google Reviews
Book a Consultation Call (516) 766-2614
Forever Custom — custom jewelry design studio at SVS Fine Jewelry in Oceanside, Long Island NY

Forever Custom

Never Duplicated.
Never Repeated.

It's a creative journey — and you're in the driver's seat.

Every Forever Custom piece begins with a story — yours. We're here to help you tell it in metal, in stone, in something that exists nowhere else in the world.

Choose Your Path

Three Ways to Begin Your Story

Every Forever Custom piece begins with a conversation — and where that conversation starts is up to you. Choose the path that fits how you want to design.

Woman designing a custom engagement ring online using a ring builder — SVS Fine Jewelry Forever Custom design service

Design Your Ring Online

Customize a one-of-a-kind engagement ring from over 195 settings, paired with natural or lab grown diamonds. Watch your design come together in real time — and save it anytime to continue with our team in our Oceanside showroom.

START DESIGNING ONLINE
Couple exploring custom jewelry options using the SVS Fine Jewelry Forever Custom design wizard — Oceanside, Long Island NY

Start a Custom Project

Tell us what you're imagining — engagement ring, heirloom redesign, memorial piece, or anything in between. Share your inspiration, your stones, and your story. Our team will follow up personally, whether you're local or anywhere across the country. No deposit needed to start.

START A CUSTOM PROJECT
Master jeweler setting a diamond by hand at SVS Fine Jewelry — Forever Custom workshop in Oceanside, Long Island NY

Book a Design Consultation

Sit down with our team in our Oceanside showroom — GIA-trained jewelry specialists and diamond experts who'll know you by name, not a sales script. Bring your stones, your heirlooms, or just your ideas, and we'll guide you through every decision at your own pace.

BOOK A CONSULTATION

Where the Magic Happens

Watch the Magic. Or Just Enjoy It.

Our workshop in Oceanside is open by design — you're welcome to pull up a chair beside our master jewelers and watch every step of your piece come to life. Or settle into our coffee bar with a fresh-baked chocolate chip cookie, catch the game on the big screen, and let us bring you updates while we work. Either way, your piece is in expert hands — and never out of sight.

Pull Up a Chair

Sit at the Bench

Watch your diamond being set, your design being cast, your piece being polished — all in our Oceanside workshop. Your stones stay where you can see them, every step of the way.

Or Settle In

Coffee Bar & Lounge

Fresh espresso, warm chocolate chip cookies, the game on the big screen — relax in our lounge while we work. We'll bring you to the bench any time you'd like to see how it's coming along.

Some jewelers ask you to watch. We invite you to enjoy.

Visit Our Studio

From First Sketch to Final Polish

Your Custom Journey, Step by Step

From your first conversation to the moment you hold the finished piece, every Forever Custom design follows the same six steps — typically four to eight weeks, sometimes faster, sometimes longer depending on complexity. Here's exactly what to expect at every stage.

Custom jewelry design consultation at SVS Fine Jewelry — GIA Graduate Gemologists in Oceanside, Long Island NY

Tell Us Your Story

Your journey begins with a conversation — in our Oceanside showroom or virtually from anywhere. Share your vision, your inspiration, your budget. Whether you arrive with a detailed sketch or just a feeling, our team will help define every element together: setting style, metal, stone selection. This is where your dream takes shape.

3D jewelry design rendering process at SVS Fine Jewelry Forever Custom studio — Oceanside NY

See Your Piece in 3D

Using our in-house CAD/CAM design technology, Riley creates a precise 3D rendering of your piece based on everything we discussed. You'll see exactly what we're building — from every angle, in real proportions, before a single piece of metal is touched. Family stones from your collection? Or a new diamond from ours? The choice is always yours.

3D jewelry rendering inspection for custom piece — SVS Fine Jewelry Forever Custom design process, Oceanside Long Island NY

Refine Every Detail

Walk around your design in 3D. Zoom in on the prongs, the gallery, the band profile. Does the side view feel right? Is the head height what you imagined? This is the moment to fine-tune anything — at no extra cost — until what's on the screen is exactly what you want. We only move forward when you say yes.

Wax casting model for custom jewelry at SVS Fine Jewelry — in-house workshop Oceanside Long Island

Watch It Become Real

This is the moment your design leaves the screen. Your approved CAD is cast into precious metal — gold, platinum, your choice. From there, Jorge T., our Master Bench Jeweler, takes over: filing, sizing, hand-finishing every detail. A raw casting isn't a finished piece. The 20+ years at Jorge's bench are what make the difference.

Master jeweler setting diamonds by hand at SVS Fine Jewelry — custom jewelry workshop Oceanside NY

Your Stones, Set by Hand

Stone setting is a craft mastered over decades — and Oscar H., our Master Setter, has spent 25+ years at this bench. Every diamond is calibrated, laid out, and seated by hand into your piece. Your stones stay where you can see them — and if you'd like to watch them go in, pull up a chair beside the bench.

Finished custom engagement ring at SVS Fine Jewelry — Forever Custom design service Long Island NY

Hold the Finished Piece

Every piece undergoes a final inspection — by Jorge, by Oscar, by Marissa, our GIA Graduate Gemologist and Appraiser. Then the finish: high polish, satin, sandblast, milgrain, filigree, or any combination. Once it's ready, we'll bring you in to see it for the first time. The piece you imagined, the journey you watched, the moment you've been waiting for.

We Build Anything

 

Custom Jewelry for Every Moment

Engagement rings, heirloom redesigns, wedding bands, memorial pieces, one-of-a-kind statement jewelry — if you can imagine it, our team can build it. Every piece, every metal, every stone — designed and crafted in our Oceanside studio.

Custom Engagement Rings

Design the ring you've always imagined — from scratch, with your own stone, or with a setting you love. Natural diamonds, lab-grown diamonds, sapphires, emeralds, rubies — every option, every metal, every detail in your hands.

Heirloom Redesigns

Transform unworn family jewelry into something you'll wear every day. Grandmother's diamonds, a parent's gold, a stone from a ring that deserves a new life — reimagined into a piece with meaning, in our Oceanside studio.

Custom Wedding Bands

A fingerprint engraved on the inside. A handwritten message hidden on the band. A design that exists nowhere else in the world. We build wedding bands as unique as the story they mark — in gold, platinum, and alternative metals.

Memorial & Sentimental Pieces

Turn a loved one's jewelry into something their family can wear and pass down for generations. We've melted grandmothers' gold into pendants for grandchildren, set wedding-band diamonds into anniversary rings, and built one-of-a-kind tributes from every kind of memory.

Necklaces, Pendants & Bracelets

Set a family stone into a new pendant. Build a custom diamond tennis bracelet. Reimagine an unworn piece that has been sitting in a drawer for years — in any metal, any style, any size. Custom fine jewelry, built from scratch in our studio.

One-of-a-Kind Statement Jewelry

Custom earrings, brooches, anniversary pieces, color-gemstone statement jewelry — pieces that don't exist anywhere else in the world. If you can dream it, our team can build it. No project too intricate, no idea too unexpected.

Don't take our word for it. Hear from the clients we've had the privilege to build for.

Real Clients · Real Pieces

Stories We've Had the Privilege to Tell

Every Forever Custom piece begins with a client and ends with a moment they remember forever. Here are some of the reviews left by the clients who lived those moments — in their own words.

★★★★★

"It is nerve wracking to let go of a family heirloom, even temporarily, but Riley's reassurance, guidance, and creativity could not have worked out better in making this ring my dream come true. As my mother and father both said, 'this ring looks better than the day we bought it!'"

Emma

Heirloom Restoration · January 2026

★★★★★

"This was a concept we'd been working on for three years — we'd been to three other jewelers but they weren't able to carry out the vision. After reading some great reviews we decided to give SVS a try. Within a week we received the first render. It was perfection."

Koryn

Custom Memorial Pendant · August 2025

★★★★★

"Donna made the process incredibly smooth and easy to understand. She remembered my preferences, took the time to get to know me, respected my budget, and never tried to oversell me. Could not have been happier with the ring."

Anthony

Custom Engagement Ring · January 2026

★★★★★

"We had a custom piece made for my mother inscribed with my grandmother's handwriting. Liz helped us and she was so kind and responsive. She made sure we had the piece ready for Christmas. Highly recommend. Only going there from now on."

Erica

Custom Handwriting Piece · December 2025

Read more on Google — 2,500+ five-star reviews

Follow Along on Instagram

Pieces designed, cast, and set right here in Oceanside — worn around the world. See the latest from our studio.

Follow @svsfinejewelry

Everything You Need to Know

Frequently Asked Questions

A custom piece is a significant decision — and clients ask us thoughtful questions before they begin. Here are the ones we hear most. If yours isn't here, we're always happy to talk.

How much does a custom engagement ring cost?

Custom engagement rings at SVS Fine Jewelry start at approximately $1,500 and can range significantly depending on your choice of metal, the size and quality of your center diamond or gemstone, and the complexity of your design. Because all of our work is done in-house at our Oceanside workshop, we eliminate the third-party manufacturing markup — which means our custom pieces are frequently priced comparably to ready-made designer rings of similar quality. A simple solitaire setting with a lab-grown diamond can be a very accessible starting point, while a complex halo design with a large natural diamond will be priced accordingly. Our GIA Graduate Gemologists will work transparently with you on pricing at every step — no surprises, no hidden costs, and no down payment required to begin the design process. The best way to get an accurate estimate is to book a complimentary design consultation at our Oceanside showroom or virtually — our team will help you build the ring of your dreams within a budget that works for you.

Is custom designing more expensive?

Not necessarily — and often the answer is no. Because all of our custom work is done in-house at our Oceanside workshop, we eliminate the markup that comes with outsourcing to third-party manufacturers. This allows us to offer exceptional craftsmanship at prices that are frequently comparable to — or even less than — purchasing a similar ready-made piece from a designer brand. Pricing depends on the complexity of your design, your choice of metal, and the diamonds or gemstones selected. Our team will work transparently with you on pricing at every step — no surprises, no hidden costs. Custom jewelry is more accessible than most people expect.

How long does the Forever Custom process take?

On average, the Forever Custom process takes 4 to 8 weeks from your initial consultation to your finished piece. Simpler designs can be completed in as little as one week, while more intricate or complex pieces may take longer to ensure every detail is perfect. When you meet with our team, please share any timeline requirements — a proposal date, a wedding date, an anniversary — and we will do everything we can to accommodate your schedule. We never rush quality, but we always respect your timeline.

Can I sit with the jeweler while my piece is being made?

Yes — and we genuinely love it when you do. Pull up a chair at our bench and watch Jorge craft your piece. See Oscar set your stones. Witness your diamond placed for the very first time. Or if you'd rather relax, settle into our coffee bar with a fresh-baked cookie and the game on the big screen — and we'll bring you to the bench any time you'd like to see how it's coming along. Either way: your piece, your pace, your view.

Can I use my own gold and stones in the design?

Absolutely — and we encourage it. Bringing your own diamonds, gemstones, gold, or existing jewelry into a custom design is one of the most meaningful things we do. Whether it is a family diamond that deserves a new setting, grandmother's gold that can be melted down and reimagined into something new, or a stone from a piece that is no longer being worn — our master jewelers handle every client stone with the same precision and care as if it were our own. We also specialize in full jewelry redesigns and remounts — taking an existing piece and transforming it into something completely new while preserving the stones and metal that hold sentimental value. We have redesigned engagement rings, remounted diamonds into new settings, melted down family gold into custom pendants, and created entirely new pieces from heirloom collections. Please bring your pieces to your consultation so our team can evaluate, measure, and incorporate them into your design. Your stones and jewelry never leave our care throughout the entire process — and you are always welcome to watch every step of the work being done.

Can I do this fully remote?

Yes — we work with custom jewelry clients from across the country and are fully set up for virtual consultations. If you cannot visit our Oceanside showroom in person, simply let us know when you book your appointment and we will schedule a virtual meeting instead. All design reviews, 3D renderings, and approvals can be completed remotely. Your finished piece will be carefully packaged and shipped directly to you. Many of our most treasured custom pieces have been created for clients who started the entire process from the comfort of their own home.

Do you offer lab-grown diamonds for custom?

Yes — we offer the complete Forever Custom design experience with lab-grown diamonds. Lab-grown diamonds are physically, chemically, and optically identical to natural diamonds, and they allow many clients to achieve a larger or more impressive stone within their budget. Whether you want a lab-grown diamond as your center stone or as accent stones throughout your custom piece, our team will help you select the right stone for your design. The craftsmanship, the 6-step process, and the in-house workshop experience are exactly the same regardless of which diamond you choose.

What payment methods do you accept?

We accept all major credit cards, cash, and checks. We also offer showroom financing options to help make your custom piece more accessible — allowing you to get started on your design without paying the full amount upfront. Financing terms are discussed during your consultation. No down payment is required to begin the design process, so there is no financial commitment until you have reviewed and approved your 3D rendering and are completely satisfied with your design. In some cases there is a deposit required for complex designs.

Do you include insurance appraisals with custom designs?

Yes — we include a complimentary insurance appraisal with all custom engagement rings, wedding bands, and pendants or earrings valued over $2,000. For other custom pieces, free insurance appraisals are available upon request. We strongly recommend insuring your custom piece immediately upon receiving it, and our team is happy to guide you through the process. Your appraisal documentation will include a detailed description, photographs, and the certified replacement value of your finished piece.

Do you offer a warranty on custom pieces?

Yes — we stand behind everything we create. For custom engagement rings, every piece purchased at SVS is backed by our complimentary Lifetime Warranty, which covers cleaning, inspection, prong tightening, and refinishing for life. This applies to natural diamond, lab-grown diamond, and gemstone engagement rings created through our Forever Custom process. See a team member in store for full warranty details and terms.

What is the difference between custom jewelry and designing my own ring online?

Great question — and an important distinction. Our online ring builder allows you to select from existing settings and pair them with a diamond or gemstone of your choice, then purchase the completed ring online or finalize it in our Oceanside showroom. It is a fast, self-directed experience that gives you the tools of a national retailer backed by the expertise of a local jeweler. This is ideal for clients who love an existing design and simply want to choose their stone. Forever Custom is a completely different experience. It is a true from-scratch design process — where you work one-on-one with our GIA Graduate Gemologists and master jewelers to create something that has never existed before. No template, no catalog, no existing design. Your piece is built using CAD/CAM design software, reviewed as a full 3D rendering, cast in your chosen metal, and finished by our master jewelers in our Oceanside workshop. You can bring your own stones, your own gold, or start completely fresh. Both paths lead to a beautiful piece of jewelry — the right choice depends on how involved you want to be in the creative process and how unique you want the result to be. Our team is happy to help you decide which path is right for you during a complimentary consultation.

Ready to Begin

Your Story, Built by Hand

Three ways to begin. One studio. Your story.

Every Forever Custom piece is designed, cast, and finished by hand in our Oceanside studio — guided by GIA Graduate Gemologists and built by master jewelers who have spent decades at this bench. Whatever you're imagining, we'd love to help you build it.

Design Online Book a Consultation

Locally owned · Locally loved · Since 2003

Natural Diamond Upgrade Program — trade up your
          natural diamond for a larger stone anytime, full
          credit toward your next purchase at SVS Fine Jewelry
          Oceanside Long Island NY

Natural Diamond Upgrade Program

At SVS Fine Jewelry we've got you covered. We are committed to ensuring that your diamond purchase remains a timeless investment.

5-Star Google Rating with over 2,500 verified
          reviews — Long Island

5-Star
Google Rating

With over 2,500 reviews and a 5-star rating, SVS is the trusted name in fine jewelry—where excellence and customer satisfaction is our promise.

Lifetime Nationwide Warranty included with every
          engagement ring purchased at SVS Fine Jewelry,
          Oceanside Long Island NY

Nationwide Warranty

At SVS Fine Jewelry, every engagement ring purchased in-store or online comes with our exclusive complimentary Lifetime Warranty.

Flexible financing options available at SVS Fine
          Jewelry — special financing on qualifying purchases,
          Oceanside Long Island NY

Financing Available

At SVS Fine Jewelry we work with different lenders to offer a variety of financing options. Our goal is to ensure that the jewelry you desire is within your reach.

Free standard shipping on jewelry orders over $75
          and free 2-day delivery on orders over $300 — SVS
          Fine Jewelry Oceanside Long Island NY

Free Shipping

Enjoy complimentary standard shipping on all orders over $75, and experience the luxury of free 2-day delivery when you spend $300 or more.

Be the first to know about trunk shows, private events, and new arrivals at our Oceanside showroom.

CONTACT US
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