Founded in Las Vegas in 2003, Dee Berkley Jewelry is driven by one simple notion: that head-turning pieces can (and should) lead to pure happiness. Behind our colorful beads, streamlined designs, and each carefully curated collection is the simple goal of spreading feel-good vibes. We craft each of our pieces with positive energy and a smile on our faces—and we hope you share that smile when you wear them. It’s that simple. SVS Fine Jewelry is proud to be an authorized DEE BERKLEY retailer.