About D1 Milano

Learn About the brand

Founded in Milan in 2013 by Dario Spallone, D1 Milano builds watches for people who treat a timepiece as a design object rather than an heirloom. The brand is Italian, deliberately informal, and openly uninterested in the conventions of traditional watchmaking — its own founders describe the company as design enthusiasts and misfits before watchmakers. What that produces is a catalog organized around material and form rather than complication. Polycarbon, Ceramica, Ultra Thin, Nylon, Square, Automatico, Skeleton, Aura and Drop each start from a different construction idea, and the brand's stated focus is on materials, finishing and chromatism — colorways treated as engineering rather than decoration. From a Milan headquarters with offices in Dubai and Hong Kong, D1 Milano now reaches more than 160 countries through over 620 points of sale, making it one of the faster-growing names in contemporary watch design. SVS Fine Jewelry is an authorized D1 Milano dealer. Try them on in our Oceanside showroom before you buy, and our in-house watchmaker, Tony T., handles battery and bracelet service on premises — so the watch you buy here stays serviced here.