About Armadani

Learn About the brand

Since 1999, Armadani has built its reputation on bands. Anniversary bands, eternity bands, and the precisely calibrated color work most manufacturers avoid. In 2018 the company was acquired by Richline Group, a Berkshire Hathaway company, and the range widened to include Italian gold, fashion gold, fine precious and semi-precious color, and diamond jewelry made for daily wear.

The Italian gold is the part worth crossing the room for. It is made in Italy and presented in collaboration with the Italian Trade Agency, whose Extraordinary Italian Jewelry program has promoted authentic Made in Italy craftsmanship in the United States since 2015. Italian gold has a particular character: the polish is deeper, the links move differently, and the richness of the gold color saturation is unlike anything made elsewhere. Italy's gold manufacturing sets the standard for design, an artisan approach refined over centuries. Electroform, tubogas and other specialty chain links from Italy have a feel and quality unlike others. Hoops, chains, and multi-polished versatile finishes — the pieces that leave the case and stay on.

The bands are the other half. Armadani calibrates and matches stones so a band reads evenly the whole way around — the detail you notice on a piece worn every day for thirty years, and the one that separates a well-made band from an ordinary one. Their color work runs through precious and semi-precious stones set in gold and platinum.

At SVS we carry a curated portion of the line: colored stone bands, wedding bands, Italian and fashion gold, and select diamond fashion. Because Armadani builds for independent jewelers rather than department stores, the value lands differently — you are paying for the metal, the stones and the workmanship rather than for a name on the box.

Come see it in person at our Oceanside showroom. Gold is difficult to judge from a photograph, and stacking is impossible to judge any other way. Locally owned · Locally loved · Since 2003.