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Long Island's Premier Jewelry Store · Oceanside, NY
Where Long Island Shops for Jewelry
A full-service jewelry store on Long Beach Road since 2003. Everything here can be tried on in person — and the people who sell it are the same people who repair it.
Photographs flatten jewelry. A pendant that looks delicate on a screen can be heavier in the hand than you expected; a pair of hoops that seemed bold online can disappear once they're on. That gap between the picture and the piece is the reason we've kept a showroom on Long Beach Road since 2003 rather than becoming a catalogue.
Everything on this page is here, in Oceanside, and you're welcome to try on as much of it as you like. No appointment needed for fine jewelry — walk in six days a week, including Monday.
Diamond & Gemstone
Studs, hoops, tennis bracelets, pendants and fashion rings in natural and lab grown diamonds, plus colored stones. Everyday pieces through milestone gifts.
Gold, Every Day
Chains, huggies, anklets and layering pieces in 14K yellow, white and rose — the things people actually wear daily, in weights you can feel before you buy.
Made or Remade Here
Bring in a piece you no longer wear and our bench can rebuild it into something you will. Forever Custom starts with a conversation, not a catalogue.
The Names We Carry
Shop Our Fashion Designers
Long Island's largest Gabriel & Co. selection, alongside Shy Creation, Lafonn, Melinda Maria, Everlee and pieces made only for us. See the full designer list for every brand in the showroom.
An online retailer ships you a box and hopes it fits. We hand you the piece, adjust it while you wait, and are still here when the clasp needs tightening three years from now.
Try It On First
Weight, drape and scale don't photograph. Everything on this page is in the case in Oceanside, and you can wear as much of it as you like before deciding.
Our Own Bench
Sizing, repair and restoration happen here, by Jorge T., our master bench jeweler, and Oscar H., our master setter. Nothing is shipped out to a distant service center.
Cleaning, Free, Forever
Steam, ultrasonic and a prong check, complimentary to anyone who walks in — whether the piece came from us or not. How it works
Here Today, Here Tomorrow
Free curbside pickup in Oceanside, same-day delivery across Nassau County, and free standard shipping on orders $75 and above. See the details
Showroom Financing
Spread the cost without compromising on the piece. Apply before you visit or in store with our team. View your options
2,500+ Five-Star Reviews
More than any jewelry store on Long Island, earned one customer at a time since 2003. Read them
No sizing, no guessing, no wrong answer. Studs are the piece people reach for every morning for the next twenty years, which is why they're the gift we're asked for more than any other.
Natural and lab grown, from a first pair to a serious anniversary upgrade. Come in and see the sizes side by side — the difference between one carat and one and a half is a decision best made in person.
Buy natural diamond studs here and they're covered by our Lifetime Diamond Upgrade — trade the center stones toward a larger or higher-quality natural diamond later, at full credit, with no expiration.
Walk in any day we're open — no appointment needed for fine jewelry. Try on as much as you like, and bring anything that needs cleaning while you're here.
We're a straight run down the Southern State or Sunrise Highway — roughly five minutes from Rockville Centre, ten from Long Beach, and about forty-five from Midtown. Customers come to us from across Nassau County, Queens and Suffolk.