Designer Jewelry Brands · Long Island's Authorized Designer Showroom
25+ Authorized Designer Brands · Long Island
SVS Fine Jewelry is Long Island's largest curated showroom of authorized designer jewelry — carrying 25+ of the most respected names in bridal, fashion fine jewelry, watches, men's, children's, and gifts beyond the jewelry case, all under one roof in Oceanside. Bridal designers include Verragio, Gabriel & Co., A.JAFFE, Sylvie, and Noam Carver. Fashion fine jewelry features Gabriel & Co., SHY Creation, Lafonn, Monte Luna, and Melinda Maria. Luxury watches include MICHELE, RAYMOND WEIL, and G-SHOCK, with a rotating selection of hand-selected pre-owned Rolex in our showroom. Men's brands include Gabriel & Co. Men's, Italgem Steel, and Blackjack. Children's pieces from In Season Jewelry, Kiddie Kraft, and AMEN Kids. And gifts beyond the jewelry case from Stephen Wilson Studio, MOVA Globes, Secrid Wallets, and Grand Bands. Every brand we carry has earned its place — and every piece comes with the manufacturer's full warranty and authentication.
SVS was founded in Oceanside in 2003 by husband-and-wife co-owners Sami V. Saatchi, President & Founder — a tenth-generation jeweler and GIA Graduate Gemologist — and Morgan Nicki Saatchi, Vice President and Director of Buying & Merchandising. Sami sources the diamonds and curates the watch program. Nicki personally selects every designer brand on this page — meeting with designers, attending bridal markets, and saying no to far more brands than she says yes to. Every name on this page is here because she believes it earns its place alongside the others.
What sets SVS apart from the chains, the online sellers, and the other Long Island jewelers: every piece you buy is backed by our in-house Master Bench Jeweler and Master Setter (authorized to service the jewelry brands we carry without voiding manufacturer warranty), in-house Watchmaker Tony T. (routine watch repair, battery, and band service on premises; warranty work manufacturer-coordinated), our complimentary Lifetime Warranty on every engagement ring (cleaning, inspection, prong tightening, refinishing), and our Lifetime Diamond Upgrade Program on every natural diamond engagement ring center stone and natural diamond studs. Whether you are looking for the engagement ring that defines a moment, a milestone gift, or the watch you will reach for every day — start here.
Verragio. Gabriel & Co. A.JAFFE. Sylvie. MICHELE. SHY Creation. Lafonn — 25+ designer brands, one Long Island showroom.
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25+ Brands
Authorized designer dealer
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10th Generation
Founder · GIA Gemologist
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Since 2003
Independently owned
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| Book an Appointment | Call (516) 766-2614 |
Long Island couples and gift-givers come to SVS Fine Jewelry for one reason: there is no other showroom on Long Island where you can see 25+ of the world's most respected designer jewelry brands under one roof — and compare them side by side, in person, on the same visit. From the engagement ring designers Long Island brides ask for by name to fashion fine jewelry, luxury watches, children's pieces, and gifts beyond the jewelry case — every brand is fully authorized, fully warranted, and personally curated by our team.
Book a private appointment, walk into our Oceanside showroom, and see every designer that matters — compared in person, by people who choose them.
How SVS Became Long Island's Designer Destination
When Sami V. Saatchi opened SVS Fine Jewelry in Oceanside in 2003, the model was different from every other Long Island jeweler. A tenth-generation jeweler and GIA Graduate Gemologist, Sami built SVS around one principle: every piece in the cases had to earn its place. No filler. No brands selected because they were easy to get. Only the designers that brought something distinctive to bridal, fashion, or watches.
Morgan Nicki Saatchi joined as co-founder and now leads SVS as Vice President and Director of Buying & Merchandising. While Sami sources diamonds and curates the watch program, Nicki personally selects every designer brand in our showroom — attending bridal markets, meeting with designers, and rejecting far more lines than she approves. The result is a curated portfolio that no other Long Island jeweler matches: 25+ designer brands hand-selected to give Long Island couples and gift-givers genuine choice across every category.
That curation is the reason couples book bridal appointments at SVS to compare Verragio against Sylvie. It is the reason husbands come in for an anniversary piece from Gabriel & Co. and end up adding a SHY Creation tennis bracelet to their wishlist. It is the reason gift-givers shop SVS for the milestone purchase that matters — because they know the brand they want is here, and so are five they have not heard of that might be even better.
What "Authorized Dealer" Actually Means — And Why It Matters
“Authorized dealer” is one of those phrases that gets overused in the jewelry industry. At SVS, it means something specific. Every designer brand on this page has formally appointed SVS Fine Jewelry as an authorized retailer — which means we have a direct relationship with the manufacturer, our staff is trained on the brand's product line and craft, and the pieces in our cases are sourced through the brand's official channels with full chain of custody.
For you, that translates into three concrete protections. Authentication — every piece is verified-genuine, certified by the designer, and protected against the gray-market resale issues that plague online luxury sales. Manufacturer's warranty — every brand on this page comes with their full lifetime or multi-year manufacturer's warranty, valid through any authorized retailer worldwide. And complete service coverage — this is the one most buyers miss. Most designer warranties explicitly exclude routine services like resizing, cleaning, and prong tightening from coverage. SVS fills those gaps.
Our in-house Master Bench Jeweler Jorge T. and Master Setter Oscar H. handle every routine service in-house — resizing, prong tightening, polishing, refinishing — with the craftsmanship to preserve the integrity of your piece. For service that requires manufacturer involvement, we coordinate directly with the designer to keep your warranty intact. For watches, in-house watchmaker Tony T. handles routine repair, battery, and band service on premises, and warranty work is manufacturer-coordinated so your timepiece is serviced by the factory. Add our complimentary SVS Lifetime Warranty (cleaning, inspection, prong tightening, refinishing on every engagement ring) and your piece is covered by both the designer and us, for the lifetime of the piece.
Master Craft — In-House, On Premises
Beyond the cases, SVS runs a full in-house workshop — something almost no other Long Island showroom can match. Our master craftspeople have spent decades doing one thing well, and they are the team behind every piece we sell, customize, repair, or upgrade.
Jorge T., our Master Bench Jeweler, brings more than 20 years of bench experience to every custom build, resizing, and restoration. Oscar H., our Master Setter, has set diamonds for 25+ years — from melee pavé to multi-carat solitaires. Tony T., our in-house Watchmaker, handles routine repair, battery, and band service on premises, with warranty work manufacturer-coordinated so your timepiece is serviced by the factory. Riley S. handles engraving and CAD-CAM custom design. And Marissa B., our GIA Graduate Gemologist, performs in-house appraisals.
When you buy designer jewelry at SVS, the people who craft, set, engrave, appraise, and customize your piece are all under one roof in Oceanside — not shipped to a third-party workshop, not outsourced to a manufacturer in another state. That is why we can stand behind every designer on this page for the lifetime of the piece.
Compare Every Designer in One Visit
SVS Fine Jewelry serves designer jewelry clients from across Long Island — Oceanside, Long Beach, Rockville Centre, Lynbrook, Garden City, Merrick, Island Park, Wantagh, Bellmore, and all of Nassau County — as well as appointment-makers traveling from New York City, New Jersey, and Connecticut. Our 4,000+ square foot Oceanside showroom is open six days a week.
When you book an appointment, our team will pull pieces from across every designer based on what you love — not just what is featured online — and walk you through the differences in setting, metal, finish, and design philosophy. You can compare a Verragio Couture half-bezel against a Sylvie peek-a-boo solitaire, or a Gabriel & Co. Bujukan®-inspired design against an A.JAFFE Signature Shank™, side by side, on your finger, in the same hour. That kind of head-to-head comparison is not possible at jewelers who carry one or two of these brands — and it is the fastest way to find the design that feels unmistakably right.
Whether you are choosing the engagement ring that defines a moment, a milestone gift, or the watch you will reach for every day — the trip to SVS is the most efficient way to find it.
Continue Exploring Designer Jewelry at SVS
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Try in person
Book an Appointment
Schedule a private visit to our Oceanside showroom. We will pull pieces from across the designers you love, walk you through the differences, and help you find the design that fits.
Book appointment
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Make it yours
Forever Custom Design
Design a one-of-a-kind piece with Jorge T. and Oscar H. in our in-house workshop. Engagement rings, anniversary pieces, redesigns of inherited jewelry — built from scratch in Oceanside.
Explore custom design
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Buy with confidence
Lifetime Programs
Every engagement ring at SVS includes our Lifetime Warranty (cleaning, inspection, prong tightening, refinishing). Every natural diamond center stone qualifies for our Lifetime Diamond Upgrade Program.
Explore lifetime programs
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Frequently Asked Questions
For 23 years, SVS Fine Jewelry has been locally owned in Oceanside, NY — led by Sami V. Saatchi, President & Founder, and Morgan Nicki Saatchi, Vice President & Director of Buying & Merchandising. Husband. Wife. Co-curators of every designer in this showroom.
From engagement ring consultations led by Sami to designer brand selection led by Nicki, from custom builds set by Jorge T. to engraving finished by Riley S. — every designer in our cases is here because we chose it, and every piece is finished by people who have spent decades doing one thing well.
Where love sparkles, and every moment shines.
| Book an Appointment | Call (516) 766-2614 |