Shy Creation

From a Master Jeweler's Bench to America's Fastest-Growing Fine Jewelry Brand

Shy Dayan began his career on the bench — as a master jeweler transforming rare gems and one-of-a-kind stones into couture-quality creations. His signature yellow-diamond jewelry earned him industry-wide recognition early, and in 1993 he founded Shy Creation around a single belief: that fine diamond jewelry could carry the highest standards of craftsmanship without taking itself too seriously. The collections weren't built for a glass case. They were built to be worn.

That balance — couture-quality construction paired with young, wearable, layerable design — is what transformed Shy Creation into one of the most recognized contemporary fine jewelry brands in America. The brand stayed family-led as it grew. Shy's brother David Dayan joined as CEO in 2000, bringing an undeniably positive approach to team leadership. Shy's sister Kathy Dayan serves as Creative Director, anchoring the design team with her sense of fashion and feel for what the modern woman actually wants to put on in the morning.

Today, Shy Creation is a certified member of both the Responsible Jewelry Council and the American Gem Society — the dual credentials that signal ethical sourcing and gemological standards held to industry's highest bar. Every piece is handcrafted and hand-set with high-quality natural diamonds. Every collection ships in the brand's signature packaging. And every Shy Creation purchase at SVS is backed by our independent showroom, our master jewelers, and 23 years of locally owned service on Long Island.

The Collections Long Island Shops

Many Shy Creation styles in our showroom are not displayed online. The best way to find your piece is to come in and try them — or call our team and we'll walk you through what's in stock.

The SVS Shy Creation Experience

SVS Fine Jewelry is the closest independent authorized Shy Creation retailer to New York City — we carry one of the deepest Shy Creation inventories in the New York metro across the Amor Heart, Kate, Bailey, Eden, Jackie, Stella, Initials, Shy ICON® Lumeria, Shy ICON® Zodiac, Corelli®, Tennis, Hoops, and Men's collections, all in stock and available to try on in person. Many of our in-store styles are not displayed online.

The difference between buying Shy Creation at SVS versus shopping the brand's direct site is the difference between guessing and knowing. Online, you scroll, you order, you wait, you hope the chain length sits where you imagined and the pavé reads the way the photo promised. At SVS, you can touch the metal, feel the weight, see the diamonds catch real light, and stack pieces against your skin tone before you decide. Our team works with Shy Creation every season and knows the collection inside and out — how the Amor Heart layers with Kate, which Initial size reads best at a glance, what tennis-necklace length sits perfectly for your neckline.

For online buyers nationwide — we ship every Shy Creation order from our Oceanside showroom in the brand's signature packaging, with our team available by phone or email if you want a piece pulled, photographed in real light, or reserved before it ships. You get the brand's full collection, the convenience of online ordering, and the service depth of a locally owned independent jeweler with 2,500+ five-star reviews — not a faceless cart.

Every Shy Creation purchase at SVS Fine Jewelry includes flexible showroom financing options, complimentary lifetime cleaning at our showroom, the brand's manufacturer warranty, and the assurance of working with a locally owned Long Island showroom backed by 2,500+ five-star Google reviews.

Nationwide Shipping & Long Island Same-Day Delivery

Every Shy Creation order placed through SVS ships in the brand's signature packaging directly from our Oceanside showroom — insured, tracked, and handled by our team, not a warehouse.

Nationwide Shipping — standard USPS $9.99, free on orders $75+. Priority 2-3 Day USPS $20, free on orders $300+. Overnight USPS $35, free on orders $599+. Every Shy Creation piece arrives in the brand's signature packaging, ready to gift or wear.

Same-Day Curbside Pickup — order online, we pull and prepare your piece, you pull up at 3323 Long Beach Road and we bring it out. Free, no minimum, available during showroom hours.

Same-Day Local Delivery — Nassau County only. Place your order by 3pm and we'll deliver to Oceanside, Long Beach, Rockville Centre, Lynbrook, Island Park, Merrick, Garden City, Mineola, Valley Stream, Great Neck, and other Nassau County zip codes the same day for a $25 flat fee.

Where the New York Metro Shops Shy Creation

SVS Fine Jewelry is the closest independent authorized Shy Creation retailer to New York City. Shoppers travel to our Oceanside showroom from across Nassau County — Long Beach, Rockville Centre, Lynbrook, Island Park, Merrick, Baldwin, Freeport, Wantagh, Garden City, Mineola, Valley Stream, and Great Neck — as well as Suffolk County, Queens, Brooklyn, Manhattan, and the wider New York tri-state area. Shy Creation is one of our most-loved fashion-jewelry and gift brands, with new arrivals added every season. Nationwide clients order online and ship coast-to-coast. Order online by 3pm for same-day curbside pickup or Nassau County delivery, or visit in person — same-day appointments available, Thursday evening hours run until 8pm.

Shop, Visit, or Order Today

Frequently Asked Questions

Shine Bright. Shine Bold. Show Your Shy.