ALOR Fine Jewelry
Final Clearance · Authorized Long Island Retailer · Oceanside, NY
ALOR is a California-born luxury jewelry brand founded in San Diego in 1979 by Jack and Sandy Zemer — he was a nuclear engineer at General Electric, she was looking for a creative life of her own, and they named the brand after the first names of their two sons, Tal and Ori. What began as a small designer experiment has grown into one of the most globally recognized stainless steel cable jewelry brands in the world, now run by their sons as Principals and Presidents. Every ALOR piece pairs the brand's signature stainless steel cable — intricately twisted strands engineered for durability and wearability — with 18K gold and diamond accents.
SVS Fine Jewelry is Long Island's authorized ALOR retailer, and our remaining ALOR inventory is now in final clearance. The collection includes classic ALOR cable bracelets in stainless steel and two-tone steel-and-18K-gold, statement bangles set with diamonds and gemstones, plus ALOR rings, earrings, and necklaces — all featuring the distinctive cable architecture that has defined the brand for over four decades. Each piece is durable enough for daily wear and distinctive enough to start a conversation. This is the full remaining ALOR inventory at SVS — when it sells through, it will not be restocked. Many of the remaining pieces are only available in our 4,000+ square foot Oceanside showroom.
California-born. Forty-five years of cable craftsmanship. Final clearance now on Long Island — while it lasts.
| Book a Clearance Appointment | Call (516) 766-2614 |
SVS Fine Jewelry serves ALOR collectors and designer jewelry shoppers across Long Island — Oceanside, Long Beach, Rockville Centre, Lynbrook, Garden City, Merrick, Island Park, and all of Nassau County — as well as shoppers traveling from New York City, New Jersey, and Connecticut to access ALOR clearance pricing at an authorized retailer. Our 4,000-square-foot Oceanside showroom keeps additional ALOR styles in stock that are not displayed online, and our team can advise on remaining sizes, designs, and gift options across the collection.
Some of our remaining ALOR pieces are not displayed online. The full collection is best seen in person — while it lasts.
From a Nuclear Engineer to a Global Cable Empire
ALOR is one of those brands with an origin story that does not sound like it could possibly belong to a jewelry company. Jack Zemer was a nuclear engineer at General Electric. His wife Sandy was an emerald importer with a creative idea: that the women buying her loose stones deserved a different kind of jewelry — less stiff, less ornate, made to be worn every day rather than locked in a safe. In 1979, Jack and Sandy founded ALOR in San Diego, named after the first letters of their two sons' first names, Tal and Ori.
By the early 1980s, ALOR had begun publicly showing its nautical cable motif — the intricately twisted stainless steel cable that would become the brand's permanent signature. The technical insight came from Jack's engineering background: stainless steel could be braided and finished to a precision that no other jewelry material allowed, then accented with 18K gold and diamonds for the contrast that made the design read. The combination was unlike anything else in the American jewelry market at the time, and it gave ALOR a category of its own.
Today, ALOR is run by Tal and Ori Zemer as Principals and Presidents of the company, headquartered in San Diego, and shipped to authorized retailers globally. The brand has expanded into men's pieces, Apple Watch bands, bridal jewelry, and Swiss watches — but the core remains what it has been since 1979: the cable, the gold, the diamonds, and the hands that braid each strand. SVS Fine Jewelry's remaining ALOR inventory comes directly from those same San Diego production lines.
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Visit the Showroom
Try ALOR Before It's Gone
Clearance inventory moves quickly and online listings cannot fully represent what is in the showroom right now. Visit us in Oceanside to see the full remaining ALOR collection and walk out with the right piece at the right price.
Book an Appointment
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Authorized Retailer
Backed by SVS
SVS Fine Jewelry is an authorized ALOR retailer. Every piece is sourced directly from the brand. Clearance pricing applies to remaining inventory only — once it sells through, ALOR will no longer be part of our regular collection.
Call (516) 766-2614
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Looking for Similar?
Designer Bracelets at SVS
If your favorite ALOR style has already sold out, our showroom carries a curated selection of designer bracelets and our own SVS Exclusive Collection — handcrafted in our Oceanside studio.
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Frequently Asked Questions
Forty-five years of California cable craftsmanship — while it lasts.
| Book a Clearance Appointment | Call (516) 766-2614 |