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Custom Jewelry Design β€” Forever Custom at SVS Fine Jewelry

Forever Custom β€” Long Island's Premier Custom Jewelry Studio

At SVS Fine Jewelry, we believe the most meaningful pieces of jewelry are the ones created with intention β€” designed for a specific person, a specific moment, a specific story. Our Forever Custom studio in Oceanside is Long Island's most complete custom jewelry design experience, combining GIA Graduate Gemologists, master jewelers, and CAD/CAM design technology with an open workshop where you are welcome to sit alongside our team and watch your piece come to life β€” from first sketch to final setting.

We create custom engagement rings, redesign treasured family heirlooms, build one-of-a-kind wedding bands, and craft entirely new pieces from your existing stones and gold β€” rings, necklaces, pendants, bracelets, earrings, and more. Whether you come to us with a vision, a stone, or simply a feeling, our team will guide you through every step. No two pieces are ever the same. Nothing we create exists anywhere else in the world.

Since 2003
Family-owned in Oceanside
GIA Graduate
Gemologists on staff
In-House
CAD/CAM design & workshop
2,500+
Five-star Google reviews
Book a Consultation Call Us
Forever Custom jewelry design service at SVS Fine Jewelry — Oceanside, Long Island NY

Long Island's Premier Custom Jewelry Studio

Never Duplicated.
Never Repeated.

It's a creative journey — and you're in the driver's seat.

Long Island's most complete custom jewelry design studio — GIA Graduate Gemologists, master jewelers, CAD/CAM technology, and an open workshop where you are always welcome to watch your piece come to life.

Book a Custom Consultation Design Your Ring Online

Choose Your Path

Three Ways to Create Something Extraordinary

Whether you want to start online right now, work with our team through a guided design process, or sit down one-on-one with our GIA Graduate Gemologists — we have the right path for you.

Woman designing a custom engagement ring online using a ring builder β€” SVS Fine Jewelry Forever Custom design service

Design Your Ring Online

Choose your setting, select your diamond, and see your ring come together in real time. Perfect for the self-directed client who knows what they want — or wants to explore before coming in. Available with natural diamonds, lab-grown diamonds, and moissanite.

START DESIGNING NOW
Couple exploring custom jewelry options using the SVS Fine Jewelry Forever Custom design wizard β€” Oceanside, Long Island NY

Start a Custom Project

Use our guided design wizard to tell us about your dream piece — engagement ring, heirloom redesign, custom necklace, memorial piece, or anything else. Share your inspiration and our team will follow up personally. No downpayment needed to get started.

START A CUSTOM PROJECT
GIA-certified gemologist setting a diamond at SVS Fine Jewelry β€” custom jewelry consultation in Oceanside, Long Island NY

Book a Design Consultation

Sit down one-on-one with our GIA Graduate Gemologists in our Oceanside showroom. Bring your existing stones, family heirlooms, or simply your ideas — and let our team guide you through every decision at your own pace, with no pressure and no rush.

BOOK A CONSULTATION

Where The Magic Happens — And You're Always Welcome To Watch

Watch Your Piece Being Made

At SVS Fine Jewelry, our workshop is not hidden behind closed doors. We invite our clients to sit alongside our master jewelers and diamond setters — watching every step of the creation process in real time. From wax model to casting, from first stone set to final polish — you can be there for all of it. This is what sets SVS apart from every national online jeweler and every competitor on Long Island.

Sit With Our Jewelers

Pull up a chair at our bench and watch our master jewelers craft your piece by hand — in our Oceanside workshop, start to finish.

Watch Your Stones Being Set

See your diamonds and gemstones placed into the setting by our diamond setters. Your stones are always in our care — and always in your sight.

Long Island's Largest Open Workshop

Our full-service in-house studio includes CAD/CAM design, wax modeling, casting, stone setting, and finishing — all under one roof, all available for you to witness.

Oscar — Master Diamond Setter at SVS Fine Jewelry Oceanside NY
Oscar
Master Diamond Setter · 25+ Years

"I've been setting diamonds for over 25 years and I still love having someone pull up a chair to watch. This is your stone, your ring, your moment — you should see exactly how it comes to life."

Jorge — Master Jeweler at SVS Fine Jewelry Oceanside NY
Jorge
Master Jeweler · 20+ Years

"Every piece that comes through our workshop gets the same care whether it's a new custom creation or a beloved family heirloom. Come in, sit down, and watch us work — we wouldn't have it any other way."

You've seen the sign on our glass β€” "Where The Magic Happens." We mean it. Come in and see for yourself.

BOOK A WORKSHOP VISIT CALL US — (516) 766-2614

From First Sketch to Final Polish

The Forever Custom 6-Step Process

Every Forever Custom piece at SVS Fine Jewelry follows the same meticulous six-step process — designed to keep you involved, informed, and excited at every stage. From your very first conversation with our gemologists to the moment you hold your finished piece, this is your journey as much as ours.

Custom jewelry design consultation at SVS Fine Jewelry β€” GIA Graduate Gemologists in Oceanside, Long Island NY

Expert Design Collaboration

Your journey begins with a conversation. Sit down with our design team or our GIA Graduate Gemologist — in our Oceanside showroom or virtually — and share your vision, your inspiration, and your budget. Whether you arrive with a detailed sketch or simply a feeling, our team will help define every element of your custom piece, from the setting style to the stone selection. This is where your dream starts to take shape.

CAD jewelry design rendering process at SVS Fine Jewelry Forever Custom studio β€” Oceanside NY

You Design & We Render

You are the designer — and we are here to bring your vision to life. Using our professional CAD/CAM design software, our team creates a precise digital rendering of your piece based on everything we discussed. You review every detail, suggest changes, and approve the design before we move forward. We use your family stones or source new ones from SVS — the choice is always yours.

3D jewelry rendering inspection for custom piece β€” SVS Fine Jewelry Forever Custom design process

Virtually Inspect From All Angles

Before a single piece of metal is touched, you get to see your finished design as a photorealistic 3D rendering — inspectable from every angle. Does the prong style feel right? Is the profile exactly what you imagined? This is your opportunity to request any adjustments at no extra cost. We move forward only when you are completely satisfied with what you see.

Wax casting model for custom jewelry at SVS Fine Jewelry β€” in-house workshop Oceanside Long Island

Your Design Transforms Into Casting

Raw castings are far from ready-to-wear and not all designs can be completed from casting alone. Our master jewelers will expertly craft the most intricate pieces of your design, preparing every detail with care.

Master jeweler setting diamonds by hand at SVS Fine Jewelry β€” custom jewelry workshop Oceanside NY

Our Master Jewelers Set Your Stones

It is a craft that spans back generations and is only mastered through years of dedicated practice. All our diamonds and precious gemstones are calibrated, laid out, and optimized specifically for your unique piece. Using your own stones? You can even watch the setting process if you choose.

Finished custom engagement ring at SVS Fine Jewelry β€” Forever Custom design service Long Island NY

Your Custom Piece Becomes a Reality

The final step is a meticulous inspection to ensure that it matches your design. Then, whether through a high polish, satin, sandblast, milgrain, filigree, or some combination of all of them, the true beauty of the metal will come to life as it is expertly finished.

We Build Anything You Can Dream

Custom Jewelry for Every Moment

From custom engagement rings with natural diamonds, lab-grown diamonds, or color gemstones — to heirloom redesigns, memorial pieces, and one-of-a-kind jewelry built from your existing family stones — our in-house studio creates virtually anything. Here is just some of what we do every day in our Oceanside workshop.

Custom Engagement Rings

Design the ring she has always imagined — from scratch, with your own stone, or from a setting you love. Available with natural diamonds, lab-grown diamonds, moissanite, sapphires, emeralds, rubies, and more.

Heirloom Redesigns

Transform unworn family jewelry into a stunning new piece. Grandmother's diamonds. A parent's gold. A stone from a ring that deserves a new life — reimagined into something you will wear and treasure every day.

Custom Wedding Bands

His fingerprint engraved inside. Her handwriting on the band. A design that exists nowhere else in the world. We build wedding bands as unique as your story — in gold, platinum, and alternative metals.

Memorial & Sentimental Pieces

Turn a loved one's jewelry into something their family can wear and pass down for generations. We have melted grandmother's gold into pendants for her grandchildren — and we can do the same for your family.

Custom Necklaces, Pendants & Bracelets

Set a family stone into a new pendant. Create a custom diamond necklace or tennis bracelet. Build something meaningful from a piece that has been sitting unworn — in any metal, any style, any size.

Lab-Grown Diamond Custom

Want the same custom experience with a lab-grown diamond? We offer the complete Forever Custom process with lab-grown stones — the same craftsmanship, the same in-house workshop, at a more accessible price point.

Don't See What You Need?

If you can dream it, we can most likely build it. Our team has created earrings, brooches, anniversary gifts, color gemstone pieces, and completely one-of-a-kind statement jewelry for clients across Long Island and beyond.

TELL US WHAT YOU'RE IMAGINING

Your stones never leave our care. Our workshop is always open for you to watch.

Every piece is built in-house in our Oceanside studio — from first sketch to final polish.

BOOK A DESIGN CONSULTATION CALL US — (516) 766-2614

Made Right Here in Oceanside

Real Custom Pieces. Real SVS Clients.

Every piece in our Forever Custom studio begins as a conversation and ends as something that exists nowhere else in the world. Here are just a few of the stories we have had the privilege of being part of β€” created by Oscar, Jorge, and our team right here in our Oceanside workshop.

♦
Watch the Reel
@svsfinejewelry
A Family Diamond, Reimagined

A client's existing diamond was carefully remounted into a stunning new custom setting. Watch the wax model reveal and the finished ring come to life in our Oceanside workshop.

Watch on Instagram β†’
♦
View the Story
@svsfinejewelry
Grandmother's Gold, Forever Treasured

A grandmother's jewelry was melted down and transformed into beautiful custom pendants β€” one for each of her grandchildren. A family heirloom reimagined into something they will wear and pass down for generations.

View on Instagram β†’
♦
Watch the Reel
@svsfinejewelry
A Diamond Transformed

A Y/Z round natural diamond was given a completely new life in a stunning modern custom setting β€” proving that the right design can make any stone extraordinary.

Watch on Instagram β†’
♦
Watch the Reel
@svsfinejewelry
His Fingerprint. Her Handwriting.

A custom men's wedding band engraved with his wife's fingerprint on the outside and her handwriting on the inside. Truly one of a kind β€” and one of our favorite pieces ever created.

Watch on Instagram β†’
♦
Watch the Reel
@svsfinejewelry
The New Bezel Collection

Our master jewelers created a new in-house bezel collection β€” designed and crafted entirely at SVS. Clean, modern, and made right here in our Oceanside workshop.

Watch on Instagram β†’
♦
View the Post
@svsfinejewelry
Forever Custom β€” Wed in Italy

An SVS couple wearing their custom rings on their wedding day in Italy. This is exactly why we do what we do β€” pieces made in Oceanside, worn around the world, treasured for a lifetime.

View on Instagram β†’

Follow us on Instagram for more custom pieces, behind-the-scenes workshop videos, and client reveals.

FOLLOW @SVSFINEJEWELRY BOOK A CUSTOM CONSULTATION

Everything You Need to Know

Frequently Asked Questions

Creating a custom piece of jewelry is one of the most personal investments you will ever make. We want you to feel completely informed and confident every step of the way. Here are answers to the questions our clients ask most often — and if yours isn't here, we are always happy to talk.

How much does a custom engagement ring cost?

Custom engagement rings at SVS Fine Jewelry start at approximately $1,500 and can range significantly depending on your choice of metal, the size and quality of your center diamond or gemstone, and the complexity of your design. Because all of our work is done in-house at our Oceanside workshop, we eliminate the third-party manufacturing markup — which means our custom pieces are frequently priced comparably to ready-made designer rings of similar quality. A simple solitaire setting with a lab-grown diamond can be a very accessible starting point, while a complex halo design with a large natural diamond will be priced accordingly. Our GIA Graduate Gemologists will work transparently with you on pricing at every step — no surprises, no hidden costs, and no down payment required to begin the design process. The best way to get an accurate estimate is to book a complimentary design consultation at our Oceanside showroom or virtually — our team will help you build the ring of your dreams within a budget that works for you.

Can I use my own gold & stones in the design?

Absolutely — and we encourage it. Bringing your own diamonds, gemstones, gold, or existing jewelry into a custom design is one of the most meaningful things we do. Whether it is a family diamond that deserves a new setting, grandmother's gold that can be melted down and reimagined into something new, or a stone from a piece that is no longer being worn — our master jewelers handle every client stone with the same precision and care as if it were our own.We also specialize in full jewelry redesigns and remounts — taking an existing piece and transforming it into something completely new while preserving the stones and metal that hold sentimental value. We have redesigned engagement rings, remounted diamonds into new settings, melted down family gold into custom pendants, and created entirely new pieces from heirloom collections.Please bring your pieces to your consultation so our team can evaluate, measure, and incorporate them into your design. Your stones and jewelry never leave our care throughout the entire process — and you are always welcome to watch every step of the work being done.

Do you offer Lab Grown Diamonds for custom?

Yes — we offer the complete Forever Custom design experience with lab-grown diamonds. Lab-grown diamonds are physically, chemically, and optically identical to natural diamonds, and they allow many clients to achieve a larger or more impressive stone within their budget.Whether you want a lab-grown diamond as your center stone or as accent stones throughout your custom piece, our team will help you select the right stone for your design. The craftsmanship, the 6-step process, and the in-house workshop experience are exactly the same regardless of which diamond you choose.

Can I sit with the jeweler?

Yes — and we genuinely love it when you do. Our master jewelers and diamond setters welcome clients into our Oceanside workshop to watch every step of the creation process. Pull up a chair and watch Oscar set your stones. Watch Jorge craft your piece at the bench. See your wax model transform into cast metal. Witness your diamond placed into its setting for the very first time.This is your piece — you should see exactly how it comes to life. There is no other jewelry studio on Long Island that opens its workshop to clients the way we do.

How long does this process take?

On average, the Forever Custom process takes 4 to 8 weeks from your initial consultation to your finished piece. Simpler designs can be completed in as little as one week, while more intricate or complex pieces may take longer to ensure every detail is perfect.When you meet with our team, please share any timeline requirements — a proposal date, a wedding date, an anniversary — and we will do everything we can to accommodate your schedule. We never rush quality, but we always respect your timeline.

Can I do this fully remote?

Yes — we work with custom jewelry clients from across the country and are fully set up for virtual consultations. If you cannot visit our Oceanside showroom in person, simply let us know when you book your appointment and we will schedule a virtual meeting instead.All design reviews, 3D renderings, and approvals can be completed remotely. Your finished piece will be carefully packaged and shipped directly to you. Many of our most treasured custom pieces have been created for clients who started the entire process from the comfort of their own home.

What is the difference between custom jewelry and designing my own ring online?

Great question — and an important distinction. Our online ring builder allows you to select from existing settings and pair them with a diamond or gemstone of your choice, then purchase the completed ring online or finalize it in our Oceanside showroom. It is a fast, self-directed experience that gives you the tools of a national retailer backed by the expertise of a local jeweler. This is ideal for clients who love an existing design and simply want to choose their stone. Forever Custom is a completely different experience. It is a true from-scratch design process — where you work one-on-one with our GIA Graduate Gemologists and master jewelers to create something that has never existed before. No template, no catalog, no existing design. Your piece is built using CAD/CAM design software, reviewed as a full 3D rendering, cast in your chosen metal, and finished by our master jewelers in our Oceanside workshop. You can bring your own stones, your own gold, or start completely fresh. Both paths lead to a beautiful piece of jewelry — the right choice depends on how involved you want to be in the creative process and how unique you want the result to be. Our team is happy to help you decide which path is right for you during a complimentary consultation.

What payment methods do you accept?

We accept all major credit cards, cash, and checks. We also offer in-house financing options to help make your custom piece more accessible — allowing you to get started on your design without paying the full amount upfront. Financing terms are discussed during your consultation. No down payment is required to begin the design process, so there is no financial commitment until you have reviewed and approved your 3D rendering and are completely satisfied with your design. In some cases there is a deposit required for complex designs. 

Do you include insurance appraisals with custom designs?

Yes — we include a complimentary insurance appraisal with all custom engagement rings, wedding bands, and pendants or earrings valued over $2,000. For other custom pieces, free insurance appraisals are available upon request.We strongly recommend insuring your custom piece immediately upon receiving it, and our team is happy to guide you through the process. Your appraisal documentation will include a detailed description, photographs, and the certified replacement value of your finished piece.

Is custom designing more expensive?

Not necessarily — and often the answer is no. Because all of our custom work is done in-house at our Oceanside workshop, we eliminate the markup that comes with outsourcing to third-party manufacturers. This allows us to offer exceptional craftsmanship at prices that are frequently comparable to — or even less than — purchasing a similar ready-made piece from a designer brand.Pricing depends on the complexity of your design, your choice of metal, and the diamonds or gemstones selected. Our team will work transparently with you on pricing at every step — no surprises, no hidden costs. Custom jewelry is more accessible than most people expect.

Do you offer a warranty?

Yes — we stand behind everything we create. All Forever Custom pieces come with our lifetime warranty covering free cleanings, inspections, and repairs due to normal wear and tear — at no cost to you. We want your custom piece to look as beautiful in 20 years as it does the day you receive it.Visit our Oceanside showroom any time for a complimentary cleaning and inspection. See a team member in store for full warranty details and terms.

SVS Fine Jewelry serves custom jewelry clients from across Long Island β€” Oceanside, Long Beach, Rockville Centre, Lynbrook, Merrick, Garden City, and Nassau County β€” as well as couples and families traveling from New York City and beyond. Our Forever Custom studio handles every step of the creation process in-house, from initial CAD design and wax modeling to casting, stone setting, and final finishing. Your gemstones never leave our care, and our workshop is always open for you to watch.

Book a private custom design consultation and our team will sit with you one-on-one β€” bring your stones, your inspiration, or simply a feeling, and we will guide you from first sketch to finished piece, in our Oceanside workshop or virtually.

Self-directed
Design Your Ring Online
Choose your setting, select your diamond, and see your ring come together in real time. Available with natural diamonds, lab-grown diamonds, and moissanite β€” perfect for the client who knows exactly what they want.
Start designing
In-person or virtual
Book an Appointment
Sit down with our GIA Graduate Gemologists in our Oceanside showroom or schedule a virtual consultation. Bring stones, heirlooms, or simply ideas β€” and let our team guide every decision at your pace, no down payment required.
Book an appointment
Natural Diamond Upgrade Program β€” trade up your
          natural diamond for a larger stone anytime, full
          credit toward your next purchase at SVS Fine Jewelry
          Oceanside Long Island NY

Natural Diamond Upgrade Program

At SVS Fine Jewelry we've got you covered. We are committed to ensuring that your diamond purchase remains a timeless investment.

5-Star Google Rating with over 2,500 verified
          reviews β€” Long Island

5-Star
Google Rating

With over 2,500 reviews and a 5-star rating, SVS is the trusted name in fine jewelryβ€”where excellence and customer satisfaction is our promise.

Lifetime Nationwide Warranty included with every
          engagement ring purchased at SVS Fine Jewelry,
          Oceanside Long Island NY

Nationwide Warranty

At SVS Fine Jewelry, every engagement ring purchased in-store or online comes with our exclusive complimentary Lifetime Warranty.

Flexible financing options available at SVS Fine
          Jewelry β€” special financing on qualifying purchases,
          Oceanside Long Island NY

Financing Available

At SVS Fine Jewelry we work with different lenders to offer a variety of financing options. Our goal is to ensure that the jewelry you desire is within your reach.

Free standard shipping on jewelry orders over $75
          and free 2-day delivery on orders over $300 β€” SVS
          Fine Jewelry Oceanside Long Island NY

Free Shipping

Enjoy complimentary standard shipping on all orders over $75, and experience the luxury of free 2-day delivery when you spend $300 or more.

Be the first to know about trunk shows, private events, and new arrivals at our Oceanside showroom.

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