Michele Watch
Authorized MICHELE Dealer · Long Island
MICHELE Watches is one of the most distinctive luxury women's watch brands in America — founded in 1995 by Jack Barouh and named for his daughter Michele, who became the brand's Creative Director in 2000. The family's watchmaking heritage runs three generations deep, beginning with Jack's father Maurice — a Belgian watchmaker active since the 1940s. Acquired by Fossil Group in 2004 for global reach, MICHELE remains family-led on design, with Swiss-made movements produced in Geneva by Tempus, the watchmaking company Jack founded. SVS Fine Jewelry is proud to be an authorized MICHELE retailer — Long Island's MICHELE destination.
Every MICHELE watch is built around the brand's defining principle: designed exclusively for women. The iconic Deco collection — recognized by its square case, seven-link bracelet, distinctive red crown, and dazzling MW-pattern dial — has become one of the most beloved women's timepieces in the world, alongside the round-cased Serein and casual Sport collections. Each watch is finished with hand-set diamonds, mother-of-pearl dials, sapphire crystals, and Michele Barouh's signature innovation: interchangeable straps that swap in seconds, letting a single watch serve every outfit and every moment.
A watch designed for her, serviced by a master watchmaker on Long Island — every MICHELE wears, swaps, and ages well with the right care.
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Since 1995
MICHELE founded
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For Women
Designed exclusively
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Swiss Made
Tempus Geneva movements
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On-Site Service
Tony T., master watchmaker
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| Book a Watch Appointment | Call (516) 766-2614 |
MICHELE Collections at SVS Fine Jewelry
MICHELE's collections each carry a distinct identity — from the square-cased signature Deco that defined the brand, to the round and feminine Serein, to the sporty silicone-strap Deco Sport. Every collection is built on Michele Barouh's interchangeable strap system, so a single watch case can swap between metal bracelet, leather, and silicone in seconds. Use the filter sidebar above to narrow your search, or visit our Oceanside showroom to try them on in person.
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Signature Square
Deco
The collection that defined MICHELE. Square case, seven-link bracelet, MW-pattern dial, and the signature red crown. Available in stainless steel, two-tone, gold-tone, and diamond-set variations.
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Madison Avenue Inspired
Deco Madison
Named for a walk down Madison Avenue. A sleek silhouette with Roman numeral indexes — a fresh face on the classic Deco profile. Available in stainless, gold-tone, two-tone, with diamond-accented options.
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Active Lifestyle
Deco Sport
A sporty take on the signature Deco. Showcased on leather and silicone straps in vibrant seasonal colors — ideal for everyday, weekends, and active days. Swap to a metal bracelet for evening.
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Classic Round
Serein
MICHELE's most explicitly feminine collection. A 36mm round case in stainless steel, gold-tone, or two-tone, with large Roman numerals and (often) hand-set diamonds along the bezel.
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Compact Square
Meggie
MICHELE's tapered square case in 27mm — smaller, slimmer, finished with hand-set diamonds. The "new classic" for petite wrists or layered alongside bracelets, with a delicate 14mm bracelet width.
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Customize Your Look
Straps & Bracelets
The MICHELE innovation. Swap any compatible MICHELE strap or bracelet — leather, silicone, metal, two-tone — in seconds. One watch case, unlimited looks for every outfit and occasion.
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MICHELE collections rotate seasonally. Not every variant is shown online — visit our Oceanside showroom or call (516) 766-2614 to see the full current inventory.
Three Generations of Watchmaking
MICHELE's story begins in 1940s Belgium with Maurice Barouh — a master watchmaker who passed his craft to his son Jack. Jack's career took him to Latin America, where he worked in the watch and diamond trade before founding MICHELE in 1995 and naming the brand after his daughter. The brand began as a colorful line of children's watches that quickly became a runaway hit, prompting the family to relocate to Miami and expand into women's timepieces. In 2000, MICHELE launched its first signature collection — the Deco — and the brand's American watchmaking history shifted into gear.
In 2004, MICHELE was acquired by Fossil Group, giving the brand global distribution while keeping the Barouh family at the design helm. Today, Michele Barouh — the brand's namesake — serves as Creative Director, having introduced what is arguably the brand's defining innovation: the interchangeable strap and bracelet system, which lets a single watch case transform between styles, occasions, and outfits in seconds. Every MICHELE timepiece is powered by Swiss-made movements produced in Geneva by Tempus, the manufacturing company Jack Barouh founded.
MICHELE has earned a devoted following among women who recognize a watch made for them — Jennifer Aniston, Oprah Winfrey, Queen Latifah, Jennifer Lopez, and Reese Witherspoon among them. The brand is built on one principle: designed exclusively for women. That means proportions, weights, dial sizes, and details all engineered for the female wrist — with the kind of bold, unapologetic style that pairs equally well with a boardroom suit and a Saturday in the city.
Long Island's MICHELE Destination
SVS Fine Jewelry in Oceanside is the closest authorized MICHELE retailer to Long Island's South Shore — minutes from Long Beach, Rockville Centre, Lynbrook, Island Park, and Merrick. The next nearest authorized MICHELE dealer is more than four miles away. Our 4,000+ sq ft showroom carries the full current MICHELE lineup — Deco, Deco Madison, Deco Sport, Serein, Meggie, and Sport Sail — alongside the brand's full range of interchangeable straps and bracelets.
Where SVS differs from chain stores and department-store MICHELE counters is what happens after the purchase. Our Master Watchmaker, Tony T., handles every watch service in-house at our Oceanside workshop — battery replacement (often same-day), link adjustment, strap and bracelet swaps, full mechanical service, and restoration. No mail-out. No third-party. We also service MICHELE watches that were originally purchased elsewhere — bring it in, leave it with us, and it comes back like new.
Every MICHELE purchase from SVS includes free signature SVS gift packaging, complimentary nationwide standard shipping on orders $75+, free 2-day expedited shipping on orders $300+, same-day curbside pickup at our Oceanside showroom on orders placed by 3pm, same-day local delivery throughout Nassau County, and qualifying purchases are eligible for showroom financing. The MICHELE manufacturer's international limited warranty applies to every authentic piece purchased from an authorized retailer like SVS.
Continue Exploring MICHELE at SVS
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Try in person
Visit the Showroom
See the full MICHELE collection in our 4,000+ sq ft Oceanside showroom — try Deco, Serein, Meggie, and Sport models on your wrist, swap straps and bracelets to find the right look, and walk out wearing exactly what you came for. Free SVS gift packaging always included.
Book an appointment
3323 Long Beach Road, Oceanside, NY 11572 Mon–Wed & Fri–Sat 10am–6pm · Thursday 10am–8pm |
After the purchase
Tony T., Master Watchmaker
Our master watchmaker Tony T. handles every MICHELE watch service in-house — battery replacement (often same-day), link sizing, strap and bracelet swaps, full mechanical repair, and restoration. No mail-out, no third-party. Whether you bought your MICHELE at SVS or somewhere else, we are happy to service it.
Watch repair services
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Beyond MICHELE
Designer & Luxury Watches
In addition to MICHELE, our Oceanside showroom carries G-SHOCK for sport and lifestyle, RAYMOND WEIL for Swiss elegance, and pre-owned Rolex timepieces — all available to try on alongside MICHELE. Shop watches for him, watches for her, or browse our full luxury timepiece collection.
Shop all watches
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MICHELE Watch Questions
A watch designed for her, serviced on Long Island — try MICHELE in person at SVS.
| Book a Watch Appointment | Call (516) 766-2614 |